(Coincidentally, Taco Bell also served the Choco Taco in a limited promotion earlier this year.) A mixture of beef and refried beans sandwiched between two tortillas and served with a topping of melted cheese, the Mexican pizza also enjoyed cult status for more than 30 years, particularly among South Asian Americans and vegetarians who liked that it tasted essentially the same without the beef, but it was one of the first items to disappear during Taco Bell’s menu purge in late 2020: the restaurant claimed in a press release that the Mexican pizza’s packaging accounted for more than 7m lb of paperboard annually in the US, which interfered with the company’s commitment to a smaller ecological footprint.
Perhaps the closest analog to the Choco Taco is Taco Bell’s Mexican pizza. Photograph: Geraint Rowland Photography/Getty Images Ice-cream aficionados have had a hard week. The Klondike Donut, however, didn’t have the celebrated status of the Choco Taco, which had, according to a 2016 history in Eater, inspired several unlikely legends about its creation as well as high-end imitations from celebrated chefs including Dominique Ansel, the inventor of the cronut.
Similarly, many restaurant chains streamlined their menus during the pandemic, including Denny’s, Applebee’s, Ihop, McDonald’s and Taco Bell, in order to maintain profit margins in the face of rising supply and labor costs.Ī spokeswoman for Klondike noted in an email that there had been a steady churn of products in the company lineup: last year, the Klondike Donut was taken off store shelves with little fanfare and eventually replaced by a new line of shakes and cones. “It’s about continuing to follow the consumer and being very intentional in deciding which of our brands are most deserving of our investments and resources, and also taking the tough but important steps to identify those products that are losing relevance and therefore should exit the portfolio.” “The objective is to drive impact and growth,” Cath Coetzer, the company’s global head of innovation and marketing operations, said at the time. Coca-Cola, which has a similarly large beverage portfolio, justified its 2020 discontinuation of Tab diet soda and Odwalla juices by explaining that those products were not performing well. The ice-cream portfolio of London-based Unilever is vast: it also includes Ben & Jerry’s, Magnum, Good Humor, Breyer’s and Talenti – as well as Popsicle. Alexis Ohanian, founder of Reddit, offered to buy the rights to the Choco Taco from Unilever “and keep it from melting away from future generations’ childhoods”.
Senator Chris Murphy of Connecticut announced that he was “introducing legislation to invoke the Defense Production Act to mandate the continued manufacture of Choco Tacos”. Some Twitter mourners admitted that they had not had a Choco Taco since childhood, but the pain was real.
The Choco Taco, a vanilla ice-cream core topped with peanuts and crispy chocolate and wrapped in a sugar cone-like shell, was especially beloved by connoisseurs for the way it was possible to get all the elements in one bite instead of piecemeal, as with the Good Humor Drumstick.
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